Styling Advice

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Whatswhat: Finding Potential in the Unexpected

Founded in Stockholm in 2010 by John Astbury, Bengt Brummer and Karin Wallenbeck, Whatswhat works through a collaborative process that draws ideas from unexpected places.

The studio applies this thinking to furniture and lighting, looking at how functional components can become part of the design itself. Their work with Muuto demonstrates this approach, combining a clear function with details that contribute directly to how an object is used.

 
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